Dell Holo in 2018

       We like to believe that advancement in technology in itself has allowed our life style to become  easier and more manageable.  Daily, improvements can be seen in computers, television, capabilities of the internet, film,  and radio, as well as the total transformation of the telephone.  For many,  today’s technology has allowed us to be more mobile or flexible in both work and home life mostly due to the accessibility in all forms of media communication.  So how might our society be react to when  our computers, television, the internet, film, radio, and telephones are all combined into one device, positive or neg?  Will it change our viewing habits, our emotional connection and perception of media.  Lastly, how will this device alter or modify current business approach to developing media?  The answer to these questions depends on if our society allows technology to control us or will we as a society control the use technology.

       You do not have to view far into the ‘looking glass’ to visualize how technology represents the needs and wants in our society.  Accordingly to Lester, “computers  . . .are machines that reflect the culture that makes them”.  So how does society adapt to all the conveniences and advancement in all forms of communication?  “A society always gets the media images it deserves”;  therefore, should it not be our responsibility to control it.  Without that control, the media will intrude and take over our lives both personally and massively.  One little gadget or device that controls all forms of media can either be destructive or useful; it really depends on us and how we use the on and off mechanism on the single gadget. ( Lester, P.M., pg. 367, 2011)

        Our children can be the most vulnerable to the influx of media with the increase rise in violence, sexism and destruction through the internet, television and video games.  Without control on the their media exposure in their lives, it may create a false sense of reality about  themselves or the real world  and/or may even isolate them from the personal interaction with family and friends.  Media technology can be positive and a resourceful tool for our today’s youth if usage is curtailed in bringing out the best of him or her, while at the same time reaping the rewards of interpersonal, face-to-face relationship with family and friends.  The diversity of task that can be accomplished on today’s computer is tremendous.  Appropriate video games can enhance eye-hand coordination as well as a device for entertainment amongst friends and family.  With other media outlets, entertainment and educational resources can be easily tapped and enrich the minds and creativity of our children and youth. (Roach, J, 2003)

          For adults, one device that handles all means of communication can be advantageous making accessibility more streamlined and flexible in usage of the device, while at the same time provide more mobility.  The possible engineering proposals of these future devices can be amazing, just as the possibility for “holographic and sound vibrations are the future”.  One example is the HOLO computer that has a prospect design for a futuristic very light-weight computer that can be worn as personal wrist band or a bracelet or stored in a pocket. Another very futuristic idea in computers is where they are using  replicas of DNA strands that have been cut and fused together  which resulted in an increase in DNA’s ability to store data.   The true question is whether or not our society adapts to these new inventions without  being too engaged in such devices or consumed with mass media communication that could eventually control our lives.  Emotional connection to media has to be cautiously approached in order so we as human beings do not lose sight of our values and moral standards with the face-to-face interaction with our fellow man.  (Kobaxe, 2010)( Halverson, N., 2011)

        The telephone, e-mails or voice mail, text messaging, chat and social networks all are faster and more efficient means of communicating with others, especially with family and friends, who live long-distance from us.  Mass communication from the world-wide web / Internet, allows broadcast news, movies, newspapers, magazines, and radio a means to deliver messages, advertisements,  and entertainment to a large audience all over the world.   Businesses crave technology and welcome all its advancement.  With technology, businesses have the opportunity to cost-effectively expand and advertise their products to different areas in the United States and the world.  Technology has made national and international ecommerce a reality that has become more feasible and efficient, were buying and selling world-wide can be done with just a ‘push of a button’ or a ‘sound’ of your voice from one device.  As long as businesses do not lose their “human”’ touch, technology will always have a hand in business’s economics, cyber-security, and growth. (Pheifer, T. Dr., 2009)

References
Lester,
P.M. (2011) Chapter 14 – Computers
             (pg. 367), Visual communication,
images with messages, 5th edition, Wadsworth Cengage,   printed in United States

Roach, J.  (2003, May 28)  Videogames Boost Visual Skills, Study Finds.

       Received June 01, 2012 from National
Geographic website

kobaxe  (2010) 
Court dismisses pledge suit

       Received June 02, 2012 from atcrux
website

Pheifer, T. Dr.  (2009, November 3)  The Effects of Technology in Today’s Business
World

       Received June 02, 2012 from Yahoo
website

Halverson, N.  (2011, May 21)  Future Computers May be DNA-Based

       Received June 02, 2012 from discovery
website

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